Growth market for travel and hospitality
- High quality of the natural environment
- Strong fucus on sustainable development
- Four seasons
The travel and hospitality industry offers a range of investment opportunities to hotel owners and operators, theme park operators, and service and infrastructure providers. Potential exists both in city-related hospitality and in tourism allied to Sweden’s ski, adventure/ wilderness, golf and seaside offering.
An industry in expansion mode
Between 2002 and 2006, Sweden’s international tourism revenues more than doubled. Visitor volumes increased faster than the European average, and almost all Swedish regions recorded increases. Large-scale investments in facilities have been completed and more are under way throughout the country, including in the larger cities and in attractive summer and winter destinations. The high quality of the natural environment (clean air, pure water) as well as a strong focus on sustainable development favor future tourism development in Sweden.
Ample opportunities
Sweden’s attractions as a destination lie in its mix of activities and experiences available to business and leasure travelers alike, rangeing from beautiful city destinations to vast areas of unspoilt nature. There are ample opportunities golf, skiing and adventure and wilderness holidays. The capital, Stockholm, ranks among the world most attractive international conference cities and is regarded as one of the most exciting contemporary urban scenes. A database of investment opportunities, including ski resorts, camping grounds and other amenities, has been built up by the national travel and tourist industry federation and partners.